Collective chain approach:

create a mutual beneficial ‘win-win’ situation.

Holland is the world’s second largest agri-food exporter and four of world’s top 40 foods and beverage companies are Dutch, thanks to its innovative agrifood technology, wealth of agricultural knowledge, fertile soil, intensive farming, quality of produce, and trading expertise. The Dutch agrifood sector is a sustainable source of healthy, safe food that is produced with respect for nature and the environment. As the world rapidly urbanizes, with people migrating from the countryside to the cities, there is increasing pressure on urban areas to deliver sustainable and healthy food supplies. Netherlands is huge when it comes to plant-based produce as well as for animal products such as livestock, poultry (meat) and eggs. Out of the top-40 food and drinks companies in the world, 12 have R&D centers located in the Netherlands.

Dutch Cold Chain
The cold chain industry is an emerging and fast growing business sector in India. Considering the current levels of fruits and vegetables wastage along with focus on food safety and security, cold chain facilities play an important role in meeting the demand of food in the country. Development in the food processing sector and organized retail, government initiatives, increasing investments as well as increasing willingness on the part of consumers to pay a premium for higher quality of food products, will drive overall growth for the industry. Some of the areas where Dutch technology is already
existing are ripening chamber for mangoes & bananas, CA/MA for fruits like mangoes, cold storage and reefer vans for Marine products, meat, technology for chilling milk at farm level, technology for onion & potato storage, cold storage technology for citrus fruits and CA storage for apples. However, more interventions are required to bring down operating costs, to improve quality of end produce, for adoption of new technology solutions and training of manpower. Netherlands, since it is an expert in post-harvest technology and Food Processing, it will be very effective for the Dutch Companies from these fields to have an exchange and share the latest Cold storage technology with the member associations of India where there is a huge requirement for cold storage facilities. Uttar Pradesh happens to be the hub of many Cold Storages of India and thus giving a good market for the Dutch Companies to share their technology. India is facing the enormous challenge of how to feed it’s fast growing population. In 2028 India will have 1.4 billion inhabitants. The aim of the Government is to double its food production. The Netherlands is committed to support India in this process by making Dutch technology and knowhow available in various fields of agriculture for those who are committed to this development in the food sector.

The Dutch Potato Cluster (DPC) represents the entire potato chain in the Netherlands. The cluster comprises companies ranging from seed potatoes to farm machinery companies to storage specialists. The strength of the DPC lies in the collective chain approach. By representing the entire potato value chain – from seed to fork/finger– the Dutch Potato Cluster connects Dutch knowledge and technology with Indian requirements.

By adapting their knowledge to the specific Indian context and showing commitment with a long-term approach, the Dutch Potato Cluster members create a mutual beneficial ‘win-win’ situation.