Project Description


Connect, promote and trade

Why team up?
Chain approach
Facts & Figures

Why team up?

The potato sector in India is larger than in The Netherlands. With 2 million hectares, India has 12.5 times more hectares devoted to potato cultivation. The productivity is however less than in the Netherlands and India produces just five times more. Expansion of the Indian processing sector is imminent, since the processed potatoes always have an edge over the fresh potatoes in terms of prices to the producer. New processing units generate employment and can address the needs of an increasing urbanizing population.The Indian potato sector is nevertheless highly promising, holding a huge potential for further growth and development.

Boost production, efficiency and quality
Related to the potato sector is the cold chain industry. This is a fast growing business sector in India and offers huge opportunities to reduce the current levels of food wastage.The percent losses of the total production in India are estimated about 30-40% where as in Holland it is around 7% only. The difference is mainly because of the handling practices. We feel that further cooperation between our two countries will enable us to share knowledge and bring the promising Indian potato sector on a higher level with regard to production, efficiency and quality.

World leader in the field of potato production

The Netherlands is a world leader in the field of potato production. Our knowledge and experience concerning potato growing, harvesting techniques, storage, transport and processing are implemented across the globe. Potato is amongst the most important crops for our agriculture industry. It occupies around a quarter of our country’s arable land and accounts for almost half of the total value of production from arable land.

Small country, big potato yield

The size of land used for potato cultivation in the Netherlands is limited compared to India. However our productivity is higher compared to the Indian productivity. The average yield of potato in Holland is around 45 tons per ha, while in India it is around 15-20 tons per ha. Dutch seed companies are worldwide renowned for their high-quality seed potatoes. We produce 70% of the world’s seed potatoes and thus enormously contribute to the production of high-quality potatoes. Innovation is again a major drive behind this Dutch success. Our relatively small size forces us to efficiently make use of the available land.

Integrated approach
As in the other agricultural sectors, the government, the private sector and research institutes work together to find innovative solutions to make optimal use of the limited available resources. In this Dutch Integrated Approach, the research institutes address the demands from the private sector, while the government assures an enabling environment. Contributing to our quality is also the vicinity of the sea, which results in few diseasespresent and fertile grounds.

Chain approach

The Dutch enable a complete chain approach, addressing all vital aspects of the potato sector.

Working with the Dutch
• Offers you access to our extensive agricultural knowhow, expertise and technology
• Supports you in fulfilling India’s promising agricultural development
• Results in a higher production, lower food wastage and better quality products in the Indian potato sector.

Dutch Potato Cluster

The Dutch Potato Cluster in India offers successful complete chain management solutions for the entire potato value chain. Its members have expertise in potato seeds, crop protection, cold chain & ventilation solutions, handling solutions & equipment, farm mechanization, processing etc. The companies provide quality seeds as well as on farm consultancy to the growers. Dutch companies also have a great expertise in handling solutions for the agri as well as industrial sectors. The post-harvest haling and storage is fully mechanized in Holland which minimizes the handling losses. Dutch companies are active in India to share the latest processing and cold storage technology.

Contact us

The Netherlands Embassy and the Dutch Potato Cluster work closely with Indian partners to achieve a higher quality, higher quantity and more profitable Indian potato sector. If you are interested to participate in developing the Indian potato sector or contact relevant partners, we suggest you contact the Netherlands Embassy. For more information, you can also consult our consortium partners, like NAFTC-India and the Dutch Potato Cluster.

Facts & Figures

Best Practices

World leader in the production of starting materials

Dutch companies are among the best in the world in the production of starting materials: seeds and young plants. To maintain that position public-private partnerships are set up. Inside these partnerships companies, knowledge institutes and government all work together to encourage innovation and mutual coordination.

The importance of the sector is undisputed. Every year the Netherlands exports about 1.5 billion Euros worth of starting materials. Almost 40 percent of world trade in seeds for horticulture and arable farming originates from the Netherlands, and for seed potatoes it almost reaches 60 percent. To stay competitive at the global level the Top Sector Horticulture and Starting Materials has developed an optimal knowledge infrastructure. The training of knowledge workers and the continuity of research are basic points of departure in this regard.

From potato to pre-processed convenience product

Aviko was founded in 1962 by a small group of potato farmers and is now the second-largest potato processing business in Europe and one of the largest suppliers of chilled French fries in the world. Its objective is to transform the humble potato into a pre-processed convenience product and its range of meal options is a response to increasing consumer demand for convenience products. Its products can be found in the frozen and chilled sections of most supermarkets.

The Dutch food processing industry includes a number of large multinationals: 8 out of 25 of the largest Dutch companies are food processing businesses. In addition, there is a remarkably high number of successful medium-sized companies (with 200-500 employees) operating in the sector.

A quick diagnosis
Infectious diseases are the nightmare of every vegetable or potato grower. The wrong microbe or fungus can wreak havoc and reduce the entire crop to green waste in no time. A financial blow to the grower and far from sustainable with respect to the environment. Rapid intervention helps everybody; the grower gets a bigger yield and the rest of the community gets less waste to process.

Quick and accurate diagnoses are therefore more than welcome to the horticulture and potato industry. This is the core business of NSure. In recent years NSure has refined the technology that enables entrepreneurs to detect quality problems in the chain at a very early stage. The advantage of the NSure technology is that it makes it possible to observe biological processes inside the potato, vegetable or plant concerned. This means quality problems can be intercepted before they become visible on the outside.